Redefining Athlete
Representation
BrandFirst Sports was founded with a singular vision: to provide elite athletes with the modern, strategic representation they deserve. We're not a traditional agency—we're partners in building lasting legacies.
Built Different
In an industry dominated by volume and quick transactions, we chose a different path. BrandFirst Sports was born from the belief that athletes deserve more than just contract negotiation—they deserve strategic partners who understand the full picture.
Our team combines decades of experience in sports management, brand strategy, and digital marketing. We've seen firsthand how the right approach to personal branding can transform an athlete's career trajectory and create opportunities that last well beyond their playing days.
Today, we work exclusively with a select group of athletes who share our commitment to excellence. This isn't about representing the most clients—it's about providing the best possible service to each one.
What Drives Us
Our core values guide every decision we make and every relationship we build.
Excellence
We set the highest standards in everything we do, from strategy development to execution.
Integrity
Transparent partnerships built on trust, honesty, and mutual respect.
Innovation
Pioneering new approaches to athlete brand management in the digital age.
Dedication
Fully committed to our athletes' success, on and off the field.
Athlete-First, Always
Every strategy, every partnership, every decision is made with one question in mind: is this the best outcome for our athlete? This philosophy has earned us the trust of some of the most discerning professionals in sports.
- Personalized strategy for every client
- Direct access to senior leadership
- Long-term relationship focus
- Transparent communication at all times
Join the BrandFirst Family
We're always interested in connecting with exceptional athletes who share our vision for what sports representation can be.
Get in Touch